A curated assortment of Laneige’s prime merchandise, usually offered as a vacation countdown, usually showcases the model’s “Manifest Glow” marketing campaign. This marketing campaign emphasizes reaching radiant and healthy-looking pores and skin by means of a devoted skincare routine. These curated units ceaselessly characteristic trial sizes of widespread gadgets, such because the Water Financial institution Blue Hyaluronic Cream, Lip Sleeping Masks, and Cream Pores and skin Refiner, offering shoppers with a possibility to expertise a spread of merchandise. This permits exploration of the model’s choices and discovery of potential new favorites inside a handy, usually cost-effective, format.
Such curated units supply vital worth to each shoppers and the model. For shoppers, these collections present a lower-risk entry level to discover a premium skincare line. They will experiment with varied merchandise to find out suitability and efficacy for his or her particular person pores and skin sort and issues earlier than committing to full-sized purchases. For Laneige, these curated units function efficient advertising instruments, driving product discovery, model consciousness, and finally, gross sales. The vacation season timing usually amplifies these results on account of elevated client spending and gift-giving. This apply of providing curated magnificence units has an extended historical past, evolving from easy reward baskets to stylish, themed collections reflecting present skincare developments.
